The Young Designers Disrupting the $368 Billion Jewellery Market
By Lucy Maguire for Vogue Business, 9 November 2022
As people of all genders invest more in jewellery, Matthew J Jones seized the opportunity and launched MJ Jones in 2020. The brand expects £5 million in revenue this year, a 40% increase from 2021, with the bulk of revenues coming from high-end collections and bespoke jewellery for sports stars. "We don't want to just be an underground, disruptive brand for celebrities," he says. "Our vision is to offer it to a wider demographic."
"Targeting unique consumer groups to get a head start As people of all genders invest more in jewellery."
In just a few years, Matthew J Jones has transformed MJ Jones from a niche concierge service into a thriving fine jewellery brand, attracting high-profile clients and a growing global audience. MJ Jones continues to push boundaries, blending craftsmanship with modern marketing to make fine jewellery accessible to a broader demographic.
